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Every year in the peak of winter, football fans and non-football fans alike unite to sit around, eat chips and dip, and watch “The Big Game” (and the commercials). You may be puzzled at the vague and mysterious mentions of “The Big Game” that carefully avoid reference to the name everyone knows – “The Super Bowl.” That’s because the NFL owns the trademark rights to SUPER BOWL and is extremely aggressive in enforcing such rights.


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